Smart Data.
Authentic Insights.
Scientific Growth.

I help Sensory and R&D teams embrace digital transformation, discover unmet consumer needs, and validate innovation with precision analytics.

Tian Yu

Tian Yu, Ph.D.

Sensory Consumer Science & AI Strategy

Consulting Services

AI Readiness

Are your sensory and consumer data ready for AI? I help teams move from siloed evaluations and studies to a unified data strategy — connecting across R&D, marketing, and operations to unlock real AI value.

Digital Transformation

Consumer Decoding

Deep dive into sensory drivers in the authentic consumer language. Move beyond basic testing to understand the 'Why' behind preferences.

Consumer Science

Precision Science

De-risk your innovation with high-level analytics. I translate complex sensory and behavioral data into the precise evidence needed for confident decision-making.

Scientific Validation

Insights